Tongchuang Design: Innovative Packaging that Disappears

Revolutionizing Packaging with Special Ink Printing

Inspired by the rich connotation of Chinese characters, designer Yongjun Chen introduces Tongchuang Design, a groundbreaking packaging concept that combines tradition with innovation. With its unique properties and environmentally friendly approach, this design is set to make waves in the packaging industry.

Tongchuang Design stands out from its competitors with its special ink printing technology. All text and graphics on the packaging gradually oxidize and disappear during the shelf life, eliminating the negative impact of ink on the environment and promoting a healthier lifestyle. This visual presentation, from strong to weak and disappearing, not only showcases the product's excellent decontamination and whitening performance but also provides an intuitive and novel visual experience for consumers.

One of the key strengths of Tongchuang Design is its ability to enhance brand recognition. The gradual disappearance of the graphics creates a memorable and eye-catching effect, making the brand stand out among similar products. This unique feature not only captivates consumers but also promotes sales by creating a sense of novelty and intrigue.

With dimensions of 200mm in width, 82mm in depth, and 249mm in height, Tongchuang Design offers a practical and visually appealing packaging solution. Its minimalist design and simple production process make it easy to manufacture, ensuring efficiency and cost-effectiveness.

Efficient communication is another advantage of Tongchuang Design. By using ancient Chinese characters in a contemporary form, the packaging inherits the quality of tradition while remaining fashionable. This approach adds a strong and striking personality to the product, further enhancing its appeal and marketability.

Developed in 2020, Tongchuang Design is the result of extensive research and creative problem-solving. Overcoming challenges in minimalist design and production processes, the design team, led by Yongjun Chen, successfully created a packaging solution that is both visually stunning and environmentally friendly.

Tongchuang Design has been recognized for its excellence in the industry. In 2021, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. Tongchuang Design's incorporation of best practices in art, science, design, and technology contributes to improvements in quality of life, making it a true game-changer in the packaging world.


Project Details and Credits

Project Designers: Yongjun Chen
Image Credits: Yongjun Chen
Project Team Members: Jiajia Li, Yongjun Chen, Cong Fan, Chengri Tang, Zhiguo Liu
Project Name: Ka Fu Lian Green Packaging
Project Client: Yongjun Chen


Ka Fu Lian Green Packaging IMG #2
Ka Fu Lian Green Packaging IMG #3
Ka Fu Lian Green Packaging IMG #4
Ka Fu Lian Green Packaging IMG #5
Ka Fu Lian Green Packaging IMG #5

Read More on Design Radiant